The tool also retrieves competitor data such as KEI, search volume, CPC, clicks and traffic costs. image5 After the latest update of the SE ranking, you can view a summary of previous statistics by period, such as keywords, location, and monthly budget. Just go to the "Ad History" section. With this information as a weapon, you can organize your PPC strategy accordingly. Image4 Free Bonus Downloads: Use ghost mannequin effect this checklist to make sure you're doing everything you can to get more conversions! Click here to download for free now! We've helped Fortune 500 companies, venture-backed start-ups, and companies like you grow faster . Get free consultation 2) iSpionage iSpionage iSpionage was originally intended for competitive analysis of PPC. Here you can find an extensive list of all old, new and current ad details. The tool shows you over 5,000 competitors, how long your PPC ads are running, the keywords you're using, your ad spend, and your overall PPC strategy. It also reveals which ads are getting the most traffic, how they are ranked in search, and which keywords are best for PPC. image3 iSpionage is not a great competitor's intelligence tool.