The Future of Penguin I think it's safe to say that Penguin 4.0 is the update many of us have been wanting for some time now. Previously, Penguin left all SEOs a little paralyzed at the thought of incurring a penalty and suffering for months. Now that Penguin is Photo Background Removing running in real time, it looks like we'll be better able to fix potential errors and reap the rewards much sooner. There are certain keywords in every niche that everyone wants to rank for. While these popular terms are worth pursuing, they are certainly not the only valid ones . Taking an unconventional approach to your keyword strategies will help you rank faster for more relevant terms, drive more traffic, and reach potential customers earlier in the buying process. The beauty of this strategy is that Photo Background Removingwhile your competitors are vying for the same keywords, you can quietly seize territory and become an authority within your niche. You can then build on that success with the most important keywords and, over time, completely dominate your niche. Just like in my recent article on Photo Background Removing link building, I want to emphasize the importance of using a mix of keyword strategies. This will create a more diverse library of content, which will help attract a larger, yet still highly targeted audience, and gain more shares and social links. Image of a partially blurred laptop screen with a line chart and a pie chart below the line chart Interview with industry leaders Everyone loves more exposure because it helps demonstrate their expertise, authority, and confidence. It can lead to increased revenue and, if we're being completely honest, it strokes their ego . Advertising Continue Photo Background Removing reading below This makes it relatively easy to connect and interview leaders in your industry, helping you produce exceptional content while gaining the opportunity to rank for their name and possibly other things they mention in the interview, such that. Books they have written or recommended Their mentors, heroes or role models Podcasts they host or recommend Events they speak at or attend as guests Websites or magazines they write about Products or services they use Everything that makes it a Photo Background Removing great keyword strategy also makes it a great link building and social media strategy, because who won't share or link to content that presents them as an expert? The key here is to interview industry leaders who are actively promoting themselves (through speaking, blogging, podcasting, etc.) because that promotion leads to greater search volume. If available, you should embed media such as videos or podcasts, which will help present the value of the interviewee more clearly and keep visitors on Photo Background Removing your website longer. Advertising Continue reading below It's also a good idea to link back to this interview, if any, from past and future posts/pages.