Action, or CTA, is the darling of the digital scene, a staple for marketers in every webpage or content. But don't be distracted by their trend; CTAs are far from new... A CTA is simply another way of expressing an age-old marketing question: "What do we want our target audience to do?" In turn, CTAs are just the latest iteration of the Phone Number List many techniques used to turn customers from strangers into friends. Growth Hacking Guide Growth Hacking Guide How to start and maintain a more agile approach to growing your business and optimizing your online marketing Access the Growth hacking guide Although we've been making CTAs for centuries, that doesn't mean they're a walk in the park. Many business owners and brand designers stumble when trying to turn their beautifully designed websites into tools that actually drive action. In some scenarios, their CTAs will be hidden or completely non-existent. Raster to Vector Conversion Others are important, but they intimidate visitors, presenting obstacles to overcome. Common Obstacles Great CTAs You will discover many challenges while trying to create a good CTA. The first obvious question is this crucial question. What do you want people to do?" Simply articulating the goals of a CTA is a challenge that companies often stumble upon. Others focus way too much on the Phone Number List creative aspect of a CTA, forgetting that each CTA should be a small cog in a larger strategy. Also, some marketers consider CTAs to be great pop songs – they come from a flash of inspiration and are catchy and addictive. This type of thinking can lead to the worst kind of CTAs, those that trick the visitor with bait that's too good to be true, then fail to follow up on anything of value. What business leaders and marketers need to learn is that some of the best CTAs are quiet and unassuming. They speak sympathetically to visitors and inspire them to engage by understanding their unique needs.

Advertising Continue reading below How to see if you have been affected by Penguin 4.0 To see if the latest Penguin update has affected your SERPs (positively or negatively), you will need an anti-Penguin tool. I used my tool - SEO PowerSuite's Rank Photo Background Removing Tracker - to measure organic traffic against Penguin updates: google penguin 4.0 Hope you see the same healthy traffic spike I did after the last Penguin update. If for some reason you see a drop in traffic, some pages have probably been penalized. You may be suffer Raster to Vector Conversion some of the common penguin dangers, such as: Advertising Continue reading below Disreputable links from low quality (“spam”) websites Links from PBN or other websites created for linking Too many links Photo Background Removing from off-topic sources Link systems or paid links Overoptimization of keywords Misleading on-page SEO, like automatic redirects or hidden text Lightweight or duplicate content All of these issues could result in a Penguin penalty. If you've come into conflict with a misguided link building campaign or accidentally posted duplicate content since the last your website may have been affected. How to Solve Penguin Penalties Luckily, as I said above, the beauty of Penguin 4.0 is that if you received a penalty after the recent update, you won't have to wait forever to see that penalty lifted. However, first of all, because your penalty will not be lifted as long as there are still issues. Here's what you need to do: 1. Remove harmful links Whenever possible, ask webmasters to remove spammy links from offending sites. Raster to Vector Conversion If they refuse or if you cannot contact these webmasters, disavow these links using the Google Disavow tool. Advertising Continue reading Photo Background Removing below 2. Avoid Common Hazards This Penguin update did not drastically change what Penguin penalizes as much as what and how it deals with web spam. To that end, use your favorite penalty risk assessment software to get a list of all your website's backlinks, then check them for any potential risk. Riskier sites should be removed or denied as noted above. 3. Focus on quality content The best way to earn links Photo Background Removing is to reinforce your content with regular high quality offers. Plan your content in advance so you have a content calendar for publishing blog posts, eBooks, and other resources. Focus your content on important topics that will grab your attention and help you rank for your targeted keywords. 4. Diversify your link building Finally, when your great content is locked and loaded, all you need to do is spread the word. Reach out to any industry authorities you refer to in your content and see if you can earn Photo Background Removing links from several top experts who will help you spread the word organically. This shouldn't be too difficult if your content meets a need you see in your audience. Advertising Continue reading below Final Thoughts.