A field marketing campaign can be subject to development by an individual company. But it can be part of a joint venture with other companies who are competing for the same target market. Field marketers work to understand their markets and develop marketing strategies addressing marketing objectives. They do this all while maximizing exposure in specific geographic areas, such as neighborhoods. The field marketers evaluate these campaigns by measuring awareness levels. This includes actual sales response rates and customer satisfaction rates. Field marketing is sometimes used internally by Photo Restoration Service companies to generate interest among employees, specifically about an upcoming event or new product line launch. A well-designed campaign provides this information through all available channels: Brochures left at home Flyers sent home from school during holidays Announcements on local radio stations Mailings directed at people living near stores Basically, it includes any way to reach your target audience. A typical field marketing campaign may involve any of the tactics below. Sampling and Demonstrations Field marketers often rely on product sampling and demonstrations to get their products in front of their target audience. The strategy is most effective when done inside stores where the product can be bought, as well as at fairs, trade shows, concerts. You want to think of any place with a lot of people who might be interested in what you are selling. Sampling should not just happen spontaneously. That’s why field marketers must come prepared with plenty of samples. Your target audience isn’t likely to purchase immediately after being exposed to your brand during these events. However, they would if they were walking into a grocery store and saw boxes galore stacked high onto shelves lining both sides of an aisle. In-Store Promotions In-store promotions are becoming more and more common for businesses.