You might ran at some point for your phrase, but Shadow Making it will be a process. Let's be optimistic, however, and assume that in one year you rank and maintain that ranking for the next 365 days. Instead of dreaming that every person who runs this search (every 50,000/month) will come to your site, let's assume click-through rate averages. Here's what a WordStream study found for traffic by organic position: Impact of CTR on rankings in organic search. So we can see here that, in third place in organic search, we were sitting at around 12.5% ​​CTR. This Shadow Making represents 6,250 visitors to your site. This is very, very different from the 74,000 expected when the email was sent. Not understanding what is realistic about the traffic to be gained from a specific phrase when ranking it can lead to bad critical decisions. If you think you're going to get 74,000 visitors per month for a phrase for which you'd actually get 6,250, your ROI calculations will be wrong - and you'll probably be spending a lot more energy and resources on it than it warrants. . Understanding the true value Shadow Making of a term or group of terms is key to understanding how much attention to give groups of keywords and whether they are really worth targeting. Conclusion Many mistakes are made before Shadow Making campaigns even begin, and most of them start with a lack of understanding of how keywords and rankings work. No matter how successful the SEO campaign is in terms of the rankings achieved, if the principles and data on which the efforts were based are incorrect or misunderstood, the results can be as catastrophic as if the campaign had simply failed. Following one guiding principle is all it takes to really avoid the biggest problems: understanding what Shadow Making you want and understanding a path to get there. Wanting more traffic in and of itself is not a goal; wanting more conversions and revenue is. Focus on that, and when communicating strategy, make sure the discussion is about those business goals and not an abstract idea that, if misinterpreted, could lead to Shadow Making unsupportive actions and efforts. really the company but which respond technically. the instructions given. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.