voice assistants and why behaviors are changing. Click to enlarge. Google is leading the charge to improve generations. What we do know is that third-party integrations are happening that make it easier for brands to integrate with Google's virtual assistants. And it is worth considering. As search behavior changes, Google has more work to do to find the best answers, and we as digital marketers have more work to do to figure out how to be part of those results. sound wave on phone screen How to prepare your SEO strategy for voice search However, we understand a few things about voice search so far and how it can impact .
your SEO strategy. Let's take a closer look at what you need to know about voice search optimization to survive SEO as it becomes more and more the norm. Know your audience As part of your voice search keyword research strategy, your business needs to know company employee list how someone would search for your product or service if they were using voice search. Remember that voice searches are more conversational and tend to focus on questions rather than the two- or three-word queries many people type.
But they can also be declarative statements, like the one I used in the plumbing example earlier. As part of your research, create a list of voice searches that you think users would use. Brainstorm with your team. Browse social media. Look at the forums. Do whatever you need to do to establish a good starting list for research. Know your results We recommend in our SEO training course that people start querying their brand, products, and services using voice search to find out if they are showing up and how. Most businesses haven't taken the time to figure out